Welcome, my name is John Canavan CEO/Founder of Yaletown Group.
I appreciate your dropping by; so grab a coffee and let me tell
you all about who we are, our philosophies, core values,
capabilities, and our mission.
We're a strategic marketing company as well as a Contract
Sales Organization (CSO), whose central belief is to take the
time to listen to our client's needs and wants. This enables
us to then understand their objectives, concerns and parameters.
While we're experts in what we do, we realize that our clients
are experts in what they do. Most importantly, everything we
do for our clients is based on their consumer's demands and
expectations. Our approach to strategic marketing and sales
is driven by the needs, wants and perceptions of our client's
customer. By developing a deep understanding of the consumer
and then balancing that understanding against our client's
business objectives and broader marketplace trends, we deliver
solutions that cost-effectively communicate messages, generate
awareness, build market-share and increase sales.
By developing specialized core teams in Canada, the United
States and Europe, Yaletown Group is able to effect rapid
deployment of assets to effect outstanding turnaround times
while offering pricing that can be scaled to the budget
considerations of each individual client or project. Our
objective is to provide a streamlined service that can react
quickly to the constantly evolving needs of the consumer sector.
If and when broader communications needs are identified, Yaletown
Group has the capabilities to access the considerable talents
of our Global Alliance Network (GAN) to provide conventional
mass advertising, sports marketing and promotional events,
PR/IR, Crisis PR, marketing communications, youth marketing
creative direction, merchandising and much more on a large
or small scale either regionally, nationally or globally.
Whether in Vancouver, Toronto, Los Angeles, Chicago,
Paris, London or Rome, Yaletown Group can reach out either
through a direct office or global partner facility to meet
and exceed the smallest to largest client assignments.