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Give to us clear vision that we may know where to stand and
what to stand for - because unless we stand for something, we
shall fall for anything.
... Peter Marshall
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Advertising & Public Relations
Advertising can be sexy and at some point, most companies do
it, even if it's only in a local community magazine. But, how
important is advertising? There are two views; some say that
every company needs it. Not true. It depends on your market and
how much advertising budget you have to spend.
We know that the advertising industry promotes itself heavily
every year. If advertising is so good, maybe it should sell
itself! Direct mail, social media or web often provides an
alternative solution, but you'll need to study your facts first
and it can be difficult to get accurate information, which isn't
biased. If you're convinced that advertising and mass
communications are right for your company's requirements then
Yaletown Group will assist in evaluating all relative options
fully.
Public Relations
Yaletown Group focuses on tactical public relations in order
to drive awareness of our client's objectives in reaching their
desired audience. It may be an environmental concern, social
efficacy, product introduction or an amazing new book, film or
television program. Our logic is that consumers and special
interest groups have an insatiable desire for information on
the companies they are investing in, purchasing from, and yes,
being entertained by and corporations have the fiduciary
responsibility to keep the public informed.
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