Advertising  & Public Relations

Advertising can be sexy and at some point, most companies do it, even if it's only in a local community magazine. But, how important is advertising? There are two views; some say that every company needs it. Not true. It depends on your market and how much advertising budget you have to spend.

We know that the advertising industry promotes itself heavily every year. If advertising is so good, maybe it should sell itself! Direct mail or web often provides an alternative solution, but you'll need to study your facts first and it can be difficult to get accurate information, which isn't biased. If you're convinced that advertising is right for you then assess your options fully.

We believe that if your going to do it, do it right, Choose a hard hitting campaign and run it over a sufficient period to gain the awareness and impact.

Public Relations

Yaletown Group focuses on tactical public relations in order to drive awareness of our client’s objectives in reaching their desired audience. It may be an environmental concern, social efficacy, product introduction or an amazing new book, film or television program. Our logic is that consumers and special interest groups have an insatiable desire for information on the companies they are investing in, purchasing from, and yes, being entertained by and corporations have the fiduciary responsibility to keep the public informed.