Yaletown Group's understands the importance of having a strong foundation when either starting a business or developing an existing business or product. Yaletown Group will analyze your current and potential market and gather information on your customers, your competitors and your industry utilizing our various teams specialties our capabilities in the areas of market research, product introduction, channel distribution, competitive market analysis and assessment, private equity and venture capital funding, specialized services in the area of business and marketing plan review, financial forecasting, conducting organizational audits and succession planning. We shape all of the qualities - real and perceived - that define an organization, product or service in the minds of customers, prospects, employees, partners, investors and the media.

MARKET RESEARCH

Yaletown Group will analyze your current and potential market and gather information on your customers, your competitors and your industry.

DEFINITION

We shape all of the qualities - real and perceived - that define an organization, product or service in the minds of customers, prospects, employees, partners, investors and the media.

STRATEGY

We research prospects, markets and competitors and talk with customers to uncover trends, wants and perceptions. Then we help determine how products and services are packaged and presented to the marketplace. Afterward we craft the strategies and detailed plans to achieve business and sales objectives.

TEAM

Our teams whether regional, national or global, design and produce tools that create awareness, communicate messages, generate leads and support sales, from a small start–up introduction product to the most complex Fortune 100 Company's mass media campaign.

DESIGN

We write, design and produce tools that create awareness, communicate messages, generate leads and support sales, from the simplest logo to the most complex campaign.

 

Fee Structure

All scenarios differ depending on the Scope of Work required by an individual client making it difficult to give a general rule of thumb which to go by as to generalize fees.

Basically the first one hour meeting with Yaletown Group is at no cost. After which we will bill all clients on an hour basis without exception. All electronic and telecommunications interactions with a client will be billed in 15 minutes increments.

Once a project or contractual agreement is reached based on hours and services required by Scope of Work a flat monthly retainer will be charged based on these time and services requirements. If a client requires more time or services than is provided for in their monthly retainer this will be billed on an hourly bases unless otherwise specified.