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Unexpected Misson
Looking for a Marketing Agency?
What are you looking for? Sales results? Prestige? Methodologies? Independent objectivity? Strategic vision? Marketing expertise? Golfing partners?
If your answer is Creativity, We're on the same wavelength. Agencies offer lots of valuable services and disciplines, including all of the ones mentioned, but Creativity Is Why Agencies exist, NO? Don't be dazzled by a delivery system, or a capability you might not need.
Bigger ain't better. Smaller ain't better. Only better is better.There is no economy of scale in the idea business.Can an agency be too big for you? Possibly... Some won't return your phone call if your budget is under a million dollars. And you have watch the neglect factor: Because if you're not a significant part of their billings, your work will be shuffled down to the B or C team the minute you turn your back.
Since the whole agency selection process is so dreary (and dicey, and distracting, and disruptive,) you might want to look into what we think of as a brilliantly-sensible alternative: hire Yaletown Group, then get on with the rest of your life
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Unexpected Strategy
Most companies struggle with strategy. Sales "right now" with a "Band-aid" quick fix is the norm, however, you should keep one eye on the future. This is where strategy comes into play.
Basically speaking, strategy involves thinking about the medium-term, and then carefully allocating resources to developing clear workable plans to achieve goals. It's essential to have a good grasp of all the various avenues for strategic development, advertising, design, competitor knowledge and market trends, before you decide on strategy.
We are commonly asked, "What kind of things we need to consider". This is the easy part! The hardest thing of all is to blend these ingredients in a way that produces the best results, whilst having a "marketing rationale" behind what you are doing". Beware of attempting to achieve too much at once.
We research prospects, markets, and competitors and talk with customers to uncover trends, wants and perceptions. Then we help determine how products and services are packaged and presented to the marketplace.
We write, design and produce tools that create awareness, communicate messages, generate leads and supports sales from the simplest product introduction to the most complex multi-faceted sales campaigns.
Afterward we craft the strategies and detailed plans to achieve business and sales objectives.
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Unexpected Design
When you work with Yaletown, you're buying the way we think, approach a problem and reach a solution. The creative process we follow has a lot to do with the success we bring to our clients. While we often adjust the way we work to fit a specific client's needs, our basic process follows these steps
At Yaletown Group, we blend the creative with the analytical. And we never forget that the best marketing solutions are really the best business solution. By following our process, collaborating with our clients and focusing on the ultimate customer, we consistently deliver strategies and tools that enable our clients to reach their objectives.
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